The Hidden Cost of Click-Heavy Workflows in Ghost CMS
• 6 min read • Andreas Zeitler
Every unnecessary click costs money. Not metaphorically—literally. Let's get specific about what each click actually costs your business.
The True Cost of a Click
- Average click + page load: 3 seconds
- Hourly rate for content manager: €50
- Cost per click: €0.042
- 1,000 extra clicks per week: €42
- Annual cost: €2,184
That's just one person. Scale it to a team of five? €10,920 per year. On clicking.
Anatomy of Ghost's Click Tax
Task: Add meta descriptions to 30 blog posts
In Ghost Admin: 210 clicks, 45 minutes
With a wide-angle view: See all 30 posts' metadata at once
Time saved: 35 minutes × €50/hour = €29.17
Real Business Impact
Case Study: Content Scale Media
Before optimization:
- Team of 8 content managers
- Average 600 clicks per person daily
- Annual cost: €208,000
After implementing SpecterAdmin:
- 90% reduction in navigation clicks
- Annual savings: €187,000
- ROI: 900%+ in year one
Every day you delay implementing efficient workflows costs real money. The question isn't whether you can afford better tools—it's whether you can afford not to have them.
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