Master Ghost Tag Management
Ghost's primary tags control everything—URLs, templates, navigation—yet they're completely invisible. Take control with tools that make tag management visual, bulk-editable, and powerful.
The Hidden Feature That Controls Everything
Primary tags in Ghost determine your URL structure, template selection, and content organization. They're arguably the most important metadata—yet Ghost hides them completely.
You literally cannot see primary tags without clicking into each individual post. Managing thousands of posts? That's thousands of clicks just to see your content structure.
The Daily Struggle:
- ✗ Click into every post to check primary tags
- ✗ No way to filter by primary tag
- ✗ Can't bulk update tag order
- ✗ Risk breaking URLs with every tag change
Real Impact
5 minutes
per post to check/fix primary tags
41 hours
for 500 posts quarterly audit
€8,200
annual cost at €50/hour
Tag Management That Actually Works
See All Primary Tags
Primary tags displayed in their own sortable column. No clicking required. See your entire content structure at a glance.
- • Instant visibility
- • Sort by primary tag
- • Filter by tag combinations
- • Spot issues immediately
Bulk Tag Operations
Select multiple posts and update their tags in one action. What took hours now takes seconds.
- • Add tags to 100+ posts at once
- • Reorder tags safely
- • Set primary tags in bulk
- • Preview URL changes
Hierarchical Organization
Create virtual tag hierarchies that Ghost doesn't support natively. Organize content the way your brain works.
- • Parent/child relationships
- • Visual tag trees
- • Drag-and-drop organization
- • Inherited properties
Transform Your Tag Workflow
Content Migration
Moving content between categories? Update primary tags for hundreds of posts in seconds. No more manual clicking through each post.
"Migrated 2,000 posts to new categories in 10 minutes instead of 3 days."
Select posts → Set primary tag → Apply
SEO Optimization
Audit and fix URL structures across your entire site. See which posts have incorrect primary tags affecting their URLs and fix them before search engines notice.
"Prevented an SEO disaster by catching 500 broken URLs before they went live."
Filter: URL mismatch → Bulk fix → Save rankings
Template Management
Different primary tags trigger different templates. See at a glance which posts use which templates and update them systematically.
"Fixed 200 posts showing wrong templates with a single bulk action."
View by template → Select outliers → Correct tags
Stop Flying Blind with Ghost Tags
Join thousands of Ghost power users who've taken control of their tag management. 14-day free trial, no credit card required.